Office Effectiveness vs Efficiency
by Marcia McKinley, Insite Architects
August 2001

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Business is changing – in response to new technology, new business processes and systems, and flattening organizational structures. Consequently, these new business directions are changing the fundamental nature of work. Many tasks are still performed individually, but there is a greater emphasis on group activity or teamwork. While there are still employees doing repetitive processing tasks, the fastest growing segment of the workforce are “knowledge workers” people who analyze and create information. Additionally, a growing percentage of work is now done away from the office – in homes, cars, planes, and at customer sites.

The fact is that the workplace has not kept pace with the changes in how work gets done. Many companies have found that in analyzing their facilities, the old models of office planning are no longer applicable. To apply one size or type of workspace or office to a broad range of workers is being challenged. Many standard-based approaches have become outdated because they allocate space based on title or rank. With the move to non-hierarchal organizations this approach no longer works. New economic activity has additional implications for the workplace, because attracting and keeping the best people is key. Creating workspaces that give employees the tools to be the most effective is part of this recruitment and retention process.

In the past, most facilities were developed with the emphasis on efficiency (maximum use of floor area or cost per square foot) but this doesn’t support the concern for effectiveness. While cost is still important, productivity and performance matter most. The workplace can either enhance or impede the work process. It’s not enough to reengineer business process, implement the latest technology, create new organizational structures, and hire the best people. There is a missing link in this formula for success. The workplace must be incorporated into business strategies. It must be thought of as a tool, not an infrastructure.

It is important to recognize that office design is much more than creating attractive spaces. Analyzing organizational structure, individual and group tasks, communication patterns, and work flow are all imperative in developing productive workplaces. Today’s business leaders need to look for interior designers and architects who understand their company’s goals and can translate them into an effective workplace that will drive their company’s business objectives, and reflect their images and values.


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